Updated: Jan 26, 2019
For many consumers, it is crucial to buy only certified organic products for several of the following reasons:
- For health; non-organic products especially food might have been directly exposed to pesticides. Pesticides are known for increasing the risk of mutating cells in the body that can lead to cancer, birth defects, tumours and other health issues.
- For the health of people around them; when offering food to people who are valuable to them including children, parents, friends, business partners and so on. People want to make sure that the food is as healthy as they intend it to be. Giving non-organic food can be seen as offering poison to the people we love (that sounds harsh, yet it is true).
- For the planet; When people choose to buy organic and eco-friendly products, they are telling companies that they are NOT okay with pesticides being sprayed over the soil, the plants, the animals, the water, the atmosphere. Buying choices are the most prominent tools people have to make a statement and change the world.
And while we buy organic, we think that we are making the right choices, but some companies are going around it. How?
Many companies don't want to increase their expenses by purchasing large amounts of quality organic materials, but they still want to sell to the organic market because it is a booming and profitable sector. They are doing this by branding their products as certified organic, and their dirty little secret lays behind this. "A little bit of cheap poison, a little bit of the good stuff... and BOOM! You got "The good stuff"..."
What do you mean? Companies including coffee companies have been greenwashing their products. In fact is this simple, companies are buying a bag of conventional pesticide grown coffee and a bag of organic coffee. Then, they put into the bag a % of pesticide coffee (zombie coffee or zoffee for short) and some % of organic coffee in their products. Next, they brand the package as "Organic." and if the organic coffee they sourced was certified they will use the certified organic seal; because they did put some organic product inside their bags. Yet, what is worst than pesticides? Roasted pesticides! In the best case scenarios, these companies will try to be "honest" and write in small print their real percentage in the back of the bag; most times if the write, it will be 70% zoffee and 30% coffee. Meanwhile, other companies will dedicate themselves to write everywhere "we are organic" without making reference to their percentages so people will not find out their scam.
- Look for the percentage (%), if they don't have it, they are hiding something.
- Look at their ingredients. Other products that require multiple ingredients do the same. They will use some organic, some natural and some modified chemicals. By the end, they will write in their label "Made with natural and Organic ingredients."
To prevent companies from misleading their clients, we need to ask for transparency. Read the things they say and pay attention to the things they don't.
(Our Guarantee is in the back label ❛ᴗ❛) Kafetero 100% Organic, 100% Rainforest Alliance, 100% direct-fair trade, 100% omnidegradable bag.